About Us

VFF Purpose:

Making Victorian farmers lives better; enhancing Victoria’s future.

VFF Mission:

A community of farmers creating a profitable, sustainable and socially responsible agricultural industry connecting with all Victorians.

The Victorian Farmers Federation is an active, powerful lobby group dedicated to the interests of farmers and making a difference to communities. With a strong record of successful political advocacy and leadership, the VFF has generated substantial benefits for the agriculture sector since its formation in 1979.

Even though farming has its own natural challenges from droughts, bushfires and floods, our members have collectively earned the VFF a reputation as a respected leader, contributor and lobbyist.

The VFF consists of seven Commodity Groups - Dairy (United Dairyfarmers of Victoria), Livestock, Grains, Horticulture (incorporating Flowers Victoria), Chicken Meat, Eggs and Pigs - as well as four Committee groups - Water, Land Management, Farm Business and Rural Development and Farm Security.

VFF members lead each of these groups and, with the support of Melbourne and regional based staff, provide the power to effectively influence all levels of government on the wide range of issues that impact on modern farming.

Our vision is to create an environment for farmers that enables profitable, safe and sustainable production, within a community that values and respects the farm sector.


VFF has approximately 200 branches across the state.

Why are VFF branches so important?
VFF members are the lifeblood of the organisation. Branches enable members to:

  • Interact with other members of the local farming community
  • Gain information about VFF initiatives
  • Voice opinions and influence policy formation
  • Coordinate local activities
  • Generate ideas and identify local issues impacting on branch members
  • Celebrate farming success
  • Develop further business skill