VFF Executive Team


Graeme Ford
Chief Executive Officer

Graeme commenced work for the VFF in 1997 as a Regional Manager. Appointed as Manager of the VFF Chicken Meat Group in 2003, Executive Manager Policy in 2005 and becoming CEO in 2011. Prior to the VFF Graeme worked in his family’s farm business based in Central Victoria and the Wimmera.


Patricia Murdock
Executive Manager - Workplace  Relations & H/Resources

Patricia joined VFF Workplace Relations in 2000. She has a background in retail finance, commercial law and in industrial relations. Patricia's role is a varied one with responsibilities for the Victorian Farmers Federation Industrial Association and the VFF Workplace Relations Department, as well as heading up the Human Resources section of the Federation . The Workplace Relations Department is made up of three team members, consisting of a Workplace Relations Advisor and a Human Resources/Workplace Relations Administrative Officer. Patricia has a law degree, commerce degree and a masters of industrial relations. Patricia lives on a farm in regional Victoria.


Denholme Chapman
Executive Manager – Financial Services

Denholme is a Chartered Accountant with post grad qualifications in Applied Finance & Investment, and has worked in senior financial roles over 25 years in the oil industry, financial services, construction, mining and agriculture.

 Stephen Webb

Executive Manager - Marketing & Member Services

Steve started at the VFF in May 2013 as Executive Manager of Marketing and Member Services. Previously, Steve was the Strategic Marketing Manager for South East Water and the Utility Services alliance. He’s previously worked as a marketing consultant for a variety of clients including; Country Racing Victoria, Phillip Morris, RSL Licensed Sub-Branch Association and more.