VFF Board of Directors

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David is a third generation farmer who operates a family property at Murra Warra (30 km North of Horsham) producing various broadacre crops and finishing prime lambs.

At Longerenong College, he studied a Diploma of Applied Science and in later years, had the honour of being awarded scholarships for Nuffield Australia and the Australian Rural Leadership Program.

For over a decade he has been heavily involved with the local VFF district that led to being elected as the last VFF treasurer and chair of the Finance Committee as well as Vice President from 2012 - 2016.


Emma Germano hails from Mirboo North, where she is Managing Director of her family mixed operation I Love Farms. On Gippsland’s fertile red soils the Germanos grow fresh vegetables for local and export markets, as well as running sheep and beef cattle. I Love Farms has a firm focus on sustainability and strives to connect consumers with Australian farmers to increase community understanding of food and fibre production.

Emma is the current VFF Horticulture Group President. She also sits on the Vegetable Industry Market and Value Chain Strategic Investment Advisory Panel and has previously held tenure on the Victorian Vegetable Growers Executive Committee and as the VFF Horticulture Group Vice-President. Emma is also a Nuffield Scholar (2014), her research examining global export opportunities for Australian primary producers.


Allan grew up on an orchard in the fruit growing region of Red Hill on the Mornington Peninsula.Together with his wife Barbara and son Andrew, he runs a chicken meat operation in Yannathan, West Gippsland.

Serving on the Inghams Branch committee since 1999, Allan also served as President for five years. He is passionate about the industry, protecting the right to farm and encouraging farmers to farm well.

Helping to introduce the Chicken Care/EMS program to Victoria in 2003, Allan also continues as steering committee chairman. He is also the current Chicken Meat Group President.


Ashley Fraser was appointed to the VFF Board in February 2019. He is a grain farmer and seed producer from Rutherglen in north east Victoria. Along with the family farm business run in partnership with his extended family, he also manages the family’s seed processing business Baker Seeds.

Mr Fraser was awarded a Nuffield Scholarship in 2012, he is a graduate of the Australian Rural Leadership Program (ARLP), and he has held numerous positions in the seed industry, including currently as a Director of the Australian Seed Authority. He became a VFF Grains Councillor in 2013 and was elected as the VFF Grains President in 2019.


After an initial stint in a bank, Paul Mumford and his wife Lisa chose a career in dairy farming. Today, their dairy farm in Won Wron consists of 330 hectares of dryland farming, running 450 jersey cows in peak operation with support from staff. Paul has a long history in the dairy industry as a Nuffield Scholar, industry mentor, committee member of DataGene Data & Services Standings, and an ADF (Australian Dairy Farmers) National Councillor.


Leonard, with his wife Faye and three sons, operate a 9000ha beef and grain property in the Central Mallee. They run a self-replacing beef herd of Euro-cross cattle and finish all sale stock on grain, either in the paddock or in their own feedlot area. Their cropping operation covers up to 7000ha and utilises minimum tillage precision Ag where appropriate.

They operate an on-property engineering workshop, equipped to manufacture, modify and service the 39 motorised machines and other associated equipment - also recently designing and constructing their own B Double semi-trailers to transport their grain.

Leonard's two sons are partners in the business, with Leonard's youngest son a fitter and turner apprentice in the farm workshop. He was awarded 'top second year apprentice' in 2015. Leonard's daughter is completing a Doctorate in Veterinary Medicine and Surgery at Adelaide University and intends to work in rural areas.

The adoption of precision technology and equipment, with the ability to maintain and operate the equipment with no out-sourcing of labour has increased their business production three-fold in 20 years. They were the first in Australia to gain accreditation in cattle care, flock care and grain care quality assurance schemes.