VFF Board of Directors

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David is a third generation farmer who operates a family property at Murra Warra (30 km North of Horsham) producing various broadacre crops and finishing prime lambs.

At Longerenong College, he studied a Diploma of Applied Science and in later years, had the honour of being awarded scholarships for Nuffield Australia and the Australian Rural Leadership Program.

For over a decade he has been heavily involved with the local VFF district that led to being elected as the last VFF treasurer and chair of the Finance Committee as well as Vice President from 2012 - 2016.


Emma Germano is the Managing Director of her family mixed farming operation, I Love Farms, the Vice President of the Victorian Farmers Federation and President of the VFF Horticulture Group.

I Love Farms has a firm focus on sustainability and strives to connect consumers with Australian farmers to increase community understanding of food and fibre production. It produces brassica, potato and fodder crops under irrigation, sheep and beef and also has a market garden that supplies an on-farm retail outlet.

Emma was awarded a Nuffield Scholarship in 2014 and her research examined global export opportunities for Australian primary producers.


Andrew is from Geelong with Western District roots. He is a Fellow of the Institute of Chartered Accountants, a past President, and current professional member of the Institute of Internal Auditors, and a Graduate member of the AICD. His executive career started at Price Waterhouse (now PWC) and concluded at Telstra where he had roles that covered areas of strategy, risk, assurance, finance, and operations. After leaving Telstra, Andrew focused on non-executive roles.

Current roles include Board positions at Swinburne University of Technology, and Western Leisure Services where he also Chairs, the Risk and Audit Committees. He is also Chair of the Audit Committee at the Bureau of Meteorology and is a member of the Audit Committee at Services Australia.

He brings a strong commercial focus to all his non-executive roles and enjoys working with teams to deliver outcome based organisations that are well placed to meet their strategic objectives.


Ashley Fraser was appointed to the VFF Board in February 2019. He is a grain farmer and seed producer from Rutherglen in north east Victoria. Along with the family farm business run in partnership with his extended family, he also manages the family’s seed processing business Baker Seeds.

Mr Fraser was awarded a Nuffield Scholarship in 2012, he is a graduate of the Australian Rural Leadership Program (ARLP), and he has held numerous positions in the seed industry, including currently as a Director of the Australian Seed Authority. He became a VFF Grains Councillor in 2013 and was elected as the VFF Grains President in 2019.


After an initial stint in a bank, Paul Mumford and his wife Lisa chose a career in dairy farming. Today, their dairy farm in Won Wron consists of 330 hectares of dryland farming, running 450 jersey cows in peak operation with support from staff. Paul has a long history in the dairy industry as a Nuffield Scholar, industry mentor, committee member of DataGene Data & Services Standings, and an ADF (Australian Dairy Farmers) National Councillor.


Leonard, with his wife Faye and three sons, operate a 9000ha beef and grain property in the Central Mallee. They run a self-replacing beef herd of Euro-cross cattle and finish all sale stock on grain, either in the paddock or in their own feedlot area. Their cropping operation covers up to 7000ha and utilises minimum tillage precision Ag where appropriate.

They operate an on-property engineering workshop, equipped to manufacture, modify and service the 39 motorised machines and other associated equipment - also recently designing and constructing their own B Double semi-trailers to transport their grain.

Leonard's two sons are partners in the business, with Leonard's youngest son a fitter and turner apprentice in the farm workshop. He was awarded 'top second year apprentice' in 2015. Leonard's daughter is completing a Doctorate in Veterinary Medicine and Surgery at Adelaide University and intends to work in rural areas.

The adoption of precision technology and equipment, with the ability to maintain and operate the equipment with no out-sourcing of labour has increased their business production three-fold in 20 years. They were the first in Australia to gain accreditation in cattle care, flock care and grain care quality assurance schemes.